These Terms of Service (“Terms”) are a binding agreement between you and BTG Group (“BTG Group,” “we,” “us”), the developer of Forml (the “App”). By downloading, accessing, or using the App, you agree to these Terms. If you don't agree, don't use the App.
You must be at least 13 years old to use Forml. If you are under the age of majority in your jurisdiction, you confirm you have a parent or guardian's permission to use the App. Forml is not directed at children under 13, and we do not knowingly collect data from children under 13.
Forml lets you submit a photo of an outfit and receive a style score and feedback generated by an automated AI model (the “FORML Engine”). The score, tips, and any other output are algorithmically generated opinions for entertainment and informational purposes only.
Forml is not professional styling, fashion, medical, psychological, or career advice, and is not a guarantee of any outcome — including, without limitation, the outcome of a job interview, date, wedding, audition, or any other event. AI-generated feedback can be wrong, incomplete, or not reflect your personal taste or circumstances. You are solely responsible for what you wear and for any decision you make based on Forml's output. We are not liable for any consequence of following, or not following, feedback the App gives you.
Forml does not require account creation — you're identified by an anonymous device ID. You are responsible for keeping your device secure, since anyone with access to it can use the App as you.
You retain ownership of any photo or other content you submit (“Your Content”). By submitting Your Content, you grant us a limited, worldwide, royalty-free license to transmit it to our third-party AI provider solely to generate your score and feedback. We do not store your photos on our servers (see our Privacy Policy), and we do not use Your Content to train any AI model.
You represent and warrant that: (a) you own or have the right to submit any photo you upload; (b) any photo depicting a person other than yourself was submitted with that person's knowledge and consent; (c) Your Content does not depict anyone under 18 in a manner that is sexualized, exploitative, or otherwise inappropriate; and (d) Your Content does not violate any law or any third party's rights (including privacy, publicity, or intellectual property rights). You are solely responsible for Your Content and the consequences of submitting it.
You agree not to, and not to help or permit anyone else to:
We may suspend or terminate your access to the App, without notice, if we reasonably believe you've violated these Terms.
Forml offers free usage with limited ratings, and an optional auto-renewing subscription (“Forml Pro”) for unlimited ratings and additional features. All purchases are processed and billed exclusively through Apple's App Store — we never see or store your payment information.
Subscriptions automatically renew for the same term unless cancelled at least 24 hours before the end of the current period. Your Apple ID account is charged for renewal within 24 hours before the period ends. You can manage or cancel your subscription anytime in your device's App Store account settings — we have no ability to process cancellations or refunds directly, and all refund requests are handled by Apple under Apple's own policies.
Introductory offers (such as a free trial) are available once per Apple ID per subscription group, as determined and enforced by Apple, not by us.
The App, including its design, code, the FORML Engine, and all related trademarks, are owned by BTG Group or our licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the App for your personal, non-commercial use, subject to these Terms. All rights not expressly granted are reserved.
Forml relies on third-party services — including an AI provider (currently OpenAI) to analyze photos and Apple to process payments — to operate. We are not responsible for the acts, omissions, downtime, or policies of these third parties, and your use of the App is also subject to their applicable terms.
THE APP AND ALL OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ACCURACY. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, SECURE, ERROR-FREE, OR THAT ANY SCORE OR FEEDBACK WILL BE ACCURATE, RELIABLE, OR SUITED TO YOUR PURPOSE.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, BTG GROUP AND ITS OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING FROM OR RELATED TO YOUR USE OF, OR INABILITY TO USE, THE APP — EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIM ARISING FROM THESE TERMS OR THE APP WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM AROSE, OR (B) $20 USD.
Some jurisdictions don't allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.
You agree to defend, indemnify, and hold harmless BTG Group and its officers, employees, and agents from any claim, demand, loss, or expense (including reasonable attorneys' fees) arising out of: (a) Your Content; (b) your violation of these Terms; (c) your violation of any law or any third party's rights; or (d) your use of the App.
You and BTG Group agree to first try to resolve any dispute informally by contacting us at the email below. If a dispute isn't resolved within 30 days, you and BTG Group agree that it will be resolved by binding, individual arbitration under the rules of the American Arbitration Association, rather than in court, except that either party may bring an individual claim in small claims court if it qualifies.
You and BTG Group each waive any right to a jury trial and to participate in a class action, class arbitration, or representative action. Disputes must be brought on an individual basis only.
If this arbitration agreement is found unenforceable as to a particular claim or remedy, that claim or remedy (and only that one) will be brought in the courts described in Section 12, and the rest of this agreement will still apply.
These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law principles, except where the arbitration agreement above applies. To the extent any dispute is not subject to arbitration, you agree to the exclusive jurisdiction of the state and federal courts located in Delaware.
You may stop using the App at any time and delete your data via Settings. We may suspend or terminate your access to the App at any time, with or without cause or notice, including for violation of these Terms. Sections that by their nature should survive termination (including Sections 6, 8, 9, 10, 11, and 12) will survive.
We may update these Terms from time to time. If we make material changes, we'll update the “Last updated” date above and, where appropriate, notify you in the App. Continuing to use the App after changes take effect means you accept the updated Terms.
These Terms, together with our Privacy Policy, are the entire agreement between you and BTG Group regarding the App. If any provision is found unenforceable, the remaining provisions remain in full effect. Our failure to enforce any right or provision is not a waiver of that right. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets.
These Terms are between you and BTG Group only, not Apple. Apple has no obligation to furnish any maintenance or support for the App. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any); to the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App. Apple is not responsible for addressing any claims relating to the App, including product liability claims, claims that the App fails to conform to legal or regulatory requirements, or claims under consumer protection law. Apple is a third-party beneficiary of these Terms and may enforce them against you.
Questions about these Terms? Email legal@btgbuilds.com.